Birth Choice changes name to Willow Pregnancy Support

During the annual “Life of the Party” gala fundraising event hosted by Birth Choice of Oklahoma on March 23, leaders announced a new chapter for the organization – a name change to Willow Pregnancy Support.
 
The name change is designed to provide clarity about services and appeal to a new generation of clients, volunteers and supporters. Barbara Chishko, founder and chief executive, said the new name is an opportunity to reach new heights and serve an increasing number of women who experience an unexpected pregnancy.
 
“I am very excited about the name change!” Chishko said. “I believe it will attract more women who need our services. The tag line makes it clear that we are here to support pregnant women.”
 
Willow Pregnancy Support services include pregnancy testing, limited ultrasound, a full prenatal clinic staffed by resident physicians of Saint Anthony Hospital Family Medicine, material goods, community referrals and temporary housing via Rose Home, a maternity shelter.
 
In 2018, Birth Choice served 5,771 women. Willow Pregnancy Support anticipates serving more than 6,000 clients in 2019. 
 
Kathy Holland, a long-time volunteer of Willow Pregnancy Support, said the new name’s beauty and femininity speak to the strength of the volunteers and the women they serve.
 
“The image of the willow branch reminds me of a hugging embrace around (our women), symbolizing the loving care we provide them on their journey.”
 
Bri Kennemer has volunteered for the past eight years and served as the emcee of the “Life of the Party” gala for five years.
 
“It is a really good opportunity to bring this 45-year-old organization up with the times and give it a little refresh and clarity. … I think it’s a really good opportunity for the organization to have an impact on more mothers and babies.”
 
Janis Mollman began volunteering for now Willow Pregnancy Support in the 1980s. Actively involved with youth for more than 25 years, Mollman said she is optimistic about the effect the rebrand will have on their ability to reach more women.
 
“Whenever a woman is pregnant, she can be emotionally distraught. It can be very difficult for her to make a decision because they are pressured into thinking they have to make a decision. But, if they have the support they need to make a decision and they see abortion isn’t the only answer, they will know support is out there for them.”
 
Carrie Rossow is director of development for Willow Pregnancy Support. Eliana Tedrow is a freelance writer for the Sooner Catholic.